Privacy Policy

Effective Date: February 22, 2026

1. Introduction

Welcome to Innovation Factory Limited ("we," "our," "us"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, https://innovfactory.com, use our DeterCam mobile application, use our DeterCam web dashboard, and use our services. By using our website, application, or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect the following personal information when you register for an account and interact with us:

• Account Information: Username, email address, and password, which you provide during registration. Phone number if provided for SMS notifications.
• Device and Camera Information: Camera device identifiers, IMEI numbers (collected when you add a camera by scanning), device configuration, camera event data (motion detection events, alerts, detection logs), and media files (images and video clips captured by your cameras).

3. How We Use Your Information

We use your personal information for the following purposes:

• To contact you in response to inquiries or to provide information about our wildlife and security detection systems.
• To improve our communication and customer service by keeping you updated on our services.
• To create and manage your DeterCam account.
• To verify your email address during registration and send one-time passwords (OTP), two-factor authentication codes, and password reset emails.
• To send real-time security alerts including motion detection, object detection, intrusion alerts, camera offline/online status, and tamper notifications.
• To send system notifications such as event summaries, storage quota warnings, firmware updates, and billing confirmations.
• To send product updates, feature announcements, and newsletters (only with your explicit consent).

4. Sharing Your Information

We do not share, sell, or rent your personal information to any third parties. Your information will only be used internally by Innovation Factory Limited to fulfill your requests and provide you with the best customer experience. We use Amazon Web Services (AWS) for cloud infrastructure and email delivery, which processes data on our behalf under a data processing agreement.

5. Security of Your Information

We take various technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Some of the methods we use include:

• Encryption: We utilize encryption protocols to protect sensitive information during transmission.
• Access Control: We ensure that only authorized personnel have access to your personal data.
• Regular Audits: We conduct regular security audits to identify and address any vulnerabilities.
• Email Authentication: We use industry-standard email authentication protocols (SPF, DKIM, DMARC) to prevent email spoofing and protect our communications.

While we strive to ensure your personal data is safe, please note that no method of transmission over the internet is 100% secure. We continuously work to improve our security practices to keep your data protected.

6. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected data from a child under 13, we will take immediate steps to delete it.

7. Email Communications

Transactional Emails: When you create a DeterCam account, you will receive transactional emails essential to the operation of your account. These include email verification, password resets, OTP codes, security alerts (motion detection, intrusion, camera status notifications), billing confirmations, and system notifications. These emails cannot be opted out of while your account is active.

Marketing Emails: With your explicit consent, we may send feature announcements, product newsletters, and onboarding tips. You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any marketing email or by contacting us at info@innovfactory.com.

Our emails are sent from the domain alerts.innovfactory.com.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page, and the "Effective Date" at the top will be updated accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

9. Your Data Protection Rights

You have the following rights regarding your personal data:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can request corrections to any inaccurate or incomplete information.
• Deletion: You can request that we delete your personal data, subject to certain conditions.

If you wish to exercise any of these rights, please contact us using the details below.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Innovation Factory Limited
Email: info@innovfactory.com
Phone: +44 121 798 9865
Address: 11 Brindley Place, Brunswick Square, Birmingham, B1 2LP, United Kingdom
Contact Page: https://innovfactory.com/contact/